The sales department isn’t the whole company, but the whole company better be the sales department.
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
The best advertising is done by satisfied customers.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
The successful salesperson cares first for the customer, second for the products.
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
It is no longer enough to satisfy your customers. You must delight them.
Good companies will meet needs; great companies will create markets.
It is more important to do what is strategically right than what is immediately profitable.
Watch the product life cycle; but more important, watch the market life cycle.
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.