The best advertising is done by satisfied customers.
The successful salesperson cares first for the customer, second for the products.
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
It is no longer enough to satisfy your customers. You must delight them.
Good companies will meet needs; great companies will create markets.
It is more important to do what is strategically right than what is immediately profitable.
Watch the product life cycle; but more important, watch the market life cycle.
The best way to hold customers is to constantly figure out how to give them more for less.
The most important thing is to forecast where customers are moving, and be in front of them.
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Today’s smart marketers don’t sell products; they sell benefit packages. They don’t sell purchase value only; they sell use value.
Every business is a service business. Does your service put a smile on the customer’s face?
Marketing is a race without a finishing line.
The future isn’t ahead of us. It has already happened.
Today you have to run faster to stay in place.
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Marketing is becoming a battle based more on information than on sales power.
Every company should work hard to obsolete its own product line – before its competitors do.
Your company does not belong inmarkets where it cannot be the best.