The sales department isn’t the whole company, but the whole company better be the sales department.
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.