Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.
I never set out to be a businessman.
I always tell other people to protect against the downside, and not risk roughing on new ventures, but I never stuck to that rule myself.
Confidence breeds confidence and negativity breeds negativity. Treat those around you with respect and dignity and they will thrive.
I’m a lad of the ’60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more.
Business is what concerns us. If you care about something enough to do something about it, you’re in business.
Not enough people realize the satisfaction you can get from really pushing yourself to the limits.
To succeed in business you need to be original, but you also need to understand what your customers want.
You can’t do a good business with a bad person. Find the right people to work with and you can’t go wrong.
Once a changemaker, always a changemaker but only a few swim against the tide.
Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.
Please be polite. Nothing in life should erode the habit of saying thank you to people or praising them.
The ability to bounce back after a setback is the single most important trait an entrepreneurial venture can possess.
I like to set myself a new adventure challenge at least once or twice a year because I love that side of my life. I love getting fit and training for it.
And obviously, from our own personal point of view, the principal challenge is a personal challenge.
For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.
As an entrepreneur, you’ve got to protect against the company going bust. And as an adventurer, you’ve got to protect against losing your life. It’s even more important as an adventurer to get it right.
Ridiculous yachts and private planes and big limousines won’t make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa – and it’s about getting a balance.
Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.
If you want to be a Millionaire, start with a billion dollars and launch a new airline.