I don’t want to be the next Michael Jordan, I only want to be Kobe Bryant.
Your brand name is only as good as your reputation.
Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.
If you are not a brand, you are a commodity.
Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
Life is funny. Things change, people change, but you will always be you, so stay true to yourself and never sacrifice who you are for anyone.
When your image improves, your performance improves.
Live in such a way that if someone should speak badly of you, no one would believe it.
Never forget that you are one of a kind. Never forget that if there weren’t any need for you in all your uniqueness to be on this earth, you wouldn’t be here in the first place.
Accept no one’s definition of your life; define yourself.
Be genuine. Be remarkable. Be worth connecting with.
Remind yourself. Nobody built like you, you design yourself.
Be yourself. Unapologetically.
Don’t wait for someone else to validate you. Validate yourself.
It’s not how many followers you have, it’s how many care. It’s not width, it’s depth. It’s not how many impressions you get, it’s how much attention you get.
It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.
No matter what you do, your job is to tell your story.
The brands that can connect with client in a real way will win.
If you’re not putting out relevant content in relevant places, you don’t exist.
If you do not care about your end user immensely, especially in the next few years, your brand will die.