You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.
Success leaves clues. Go figure out what someone who was successful did, and model it. Improve it, but learn their steps. They have knowledge.
Never invest in a business you can’t understand.
With a wonderful business, you can figure out what will happen; you can’t figure out when it will happen. You don’t want to focus on when, you want to focus on what. If you’re right about what, you don’t have to worry about when.
Make a game plan and stick to it. Unless it’s not working.
If you want to reach a goal, you must ‘see the reaching’ in your own mind before you actually arrive at your goal.
We miss 100 percent of the sales we don’t ask for.
The lion cannot protect himself from traps, and the fox cannot defend himself from wolves. One must therefore be a fox to recognize traps, and a lion to frighten wolves.
One must be a fox to recognize traps and a lion to frighten wolves.
It is much safer for the prince to be feared than loved, but he ought to avoid making himself hated.
The only reason a warrior is alive is to fight, and the only reason a warrior fights is to win.
When you have attained the way of strategy there will be nothing that you cannot understand. You will see the way in everything.
Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.
In strategy your spiritual bearing must not be any different from normal. Both in fighting and in everyday life you should be determined though calm. Meet the situation without tenseness yet not recklessly, your spirit settled yet unbiased.
You win battles by knowing the enemy’s timing, and using a timing which the enemy does not expect.
There is timing in everything. Timing in strategy cannot be mastered without a great deal of practice.
Keep your friends close, but your enemies closer.
True genius, in strategy or anywhere, lies in self-control, self-mastery, presence of mind, fluidity of thought.
Win through your actions, never through argument.