He who fears being conquered is sure of defeat.
What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
He who is prudent and lies in wait for an enemy who is not, will be victorious.
Whenever you see a successful business, someone once made a courageous decision.
The wise warrior avoids the battle.
If he sends reinforcements everywhere, he will everywhere be weak.
Innovation is the only way to win.
An investor should act as though he had a lifetime decision card with just twenty punches on it.
If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.
Your margin is my opportunity.
Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features.
What you have to learn is to fold early when the odds are against you, or if you have a big edge, back it heavily because you don’t get a big edge often. Opportunity comes, but it doesn’t come often, so seize it when it does come.
The wise ones bet heavily when the world offers them that opportunity. They bet big when they have the odds. And the rest of the time, they don’t. It’s just that simple.
Great companies are built on great products.
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.
Action without planning is the cause of all failure. Action with planning is the cause of all success.
In preparing for battle I have always found that plans are useless, but planning is indispensable.
No battle was ever won according to plan, but no battle was ever won without one.
The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.