Actually, your past successes are your biggest obstacle: every battle, every war, is different, and you cannot assume that what worked before will work today.
Grand strategy is the art of looking beyond the present battle and calculating ahead. Focus on your ultimate goal and plot to reach it.
Defeat Them in Detail: The Divide and Conquer Strategy. Look at the parts and determine how to control the individual parts, create dissension and leverage it.
The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.
If you don’t understand the details of your business you are going to fail.
Determine what your customers need, and work backwards.
Decide what it is you want, write it down, review it constantly, and each day do something that moves you toward those goals.
Avoid him who talks sweetly before you but tries to ruin you behind your back, for he is like a pitcher of poison with milk on top.
Before you start some work, always ask yourself three questions – Why am I doing it, What the results might be and Will I be successful. Only when you think deeply and find satisfactory answers to these questions, go ahead.
Till the enemy’s weakness is known, he should be kept on friendly terms.
Pursue one great decisive aim with force and determination.
The enemy of a good plan is the dream of a perfect plan.
The best form of defense is attack.
There is only one decisive victory: the last.
Do your homework and know your business better than anyone. Otherwise, someone who knows more and works harder will kick your ass.
Don’t find customers for your products, find products for your customers.
Quit or be exceptional. Average is for losers.
Success breeds complacency. Complacency breeds failure. Only the paranoid survive.
Only the paranoid survive.
You adapt, evolve, compete or die.